Women built the Make America Healthy Again movement on concerns about pesticides, processed food, and a healthcare system that often seemed like it just couldn't help their families.
These days, though, the coalition is being overtaken by men—whose concerns are less likely to center on making our food system less toxic, and more likely to involve proteinmaxxing and increasing the testosterone levels of the median American male.
“Women have powered the movement, evangelizing for whole foods and raw milk on Instagram, urging President Donald Trump to appoint Kennedy to lead HHS, and protesting against food additives and agricultural chemicals, in particular glyphosate, found in the weed killer Roundup,” author Jill Filipovic wrote for our upcoming issue.
But in the era of RFK Jr.’s inverted food pyramid, it seems like being healthy means being manly.
“The administration’s MAHA-adjacent decisions have prioritized the interests of men,” Filipovic wrote. “Take protein. Like anxieties about testosterone and “soy boys”—weak men supposedly feminized by eating too much tofu instead of red meat—the protein craze is as much about a robust male identity as it is nutrition.”
So, will you be joining the war on protein? And will the MAHA moms ever revolt against their own movement? Read on.
—Sophie Hurwitz
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