NORTON META TAG

Showing posts with label green mtn coffee. Show all posts
Showing posts with label green mtn coffee. Show all posts

27 March 2014

Your Coffee Pods' Dirty Secret 19MAR14

I love my coffee. My drip brewer is set up as a little shrine, and every morning after I grind my +Mayorga Coffee beans for a fresh pot I burn a little incense, chant and ring a small string of bells during the brewing process! 
NOT REALLY!, But I do love my coffee. I have never been impressed with coffee brewed from any of those pod things, and have no intention of ever owning one. When I had to buy a new coffee machine a couple of years ago I found a +Hamilton Beach system that will brew a pot and offers the option on the side to brew a single cup, no pod required. Pot or single cup, it uses wire mesh filters for the coffee. I am very happy with my coffee system, it brews a great pot or single cup of coffee without the waste of paper filters or pods. This from Mother Jones.....
| Wed Mar. 19, 2014 3:00 AM PDT
Coffee brewing is in the midst of a revolution, and I'm not talking about the AeroPress. It comes in the form of a small 2-by-2-inch single-serving pod that requires a special machine. Keurig, owned by Vermont-based Green Mountain Coffee, makes the most popular pods, called "K-Cups." At the press of a button, the Keurig brewer punctures a small hole into the aluminum lid of an individual plastic cup filled with grounds, flushes it with steaming water, and, voilà! Out comes one hot cup of joe. 
When Keurig launched its specialized brewing system in 1998, it might have come off as a bit niche. Not anymore. According to a survey by the National Coffee Association, nearly 1 in 5 adults drank single-cup-brewed coffee yesterday, making it the second most popular way to brew after the traditional drip methods—and far more popular than espresso machines.
Keurig would not tell me what types of plastic go into its #7 blend, saying the information was proprietary.
The single-serve method has experienced impressive growth: According to the Seattle Times, while US consumers bought $132 million worth of coffee pods in 2008, they forked over $3.1 billion for them last year, compared to $6 billion for roasted coffee and $2.5 billion in instant coffee. Keurig also has similar brewing systems and pods for tea and iced beverages, and will roll out a system for Campbell's soup later this year.
What Keurig customers love, proclaims Green Mountain's 2013 annual report, is the system's "Quality, Convenience, and Choice"—and let's be real, it's convenience that trumps for most busy Americans. Keurig systems take under a minute to brew coffee, and cleaning them is laughably easy: Just chuck the used coffee pod in the trash, then press a button, and a "cleansing brew" shoots hot water through the system to clear it of residue.
But critics warn that the packaging needed for these systems comes with environmental and health-related costs. By making each pod so individualized, and so easy to dispose of, you must also exponentially increase the packaging—packaging that ultimately ends up in landfills. (And that's to say nothing of the plastic and metal brewing systems, which if broken, aren't that easy to recycle either.)
Journalist Murray Carpenter estimates in his new book, Caffeinated, that a row of all the K-Cups produced in 2011 would circle the globe more than six times. To update that analogy: In 2013, Green Mountain produced 8.3 billion K-Cups, enough to wrap around the equator 10.5 times. If Green Mountain aims to have "a Keurig System on every counter," as the company states in its latest annual report, that's a hell of a lot of little cups.
Green Mountain only makes 5 percent of its current cups out of recyclable plastic. The rest of them are made up of a #7 composite plastic, which is nonrecyclable in most places. And for the small few that are recyclable, the aluminum lid must be separated from the cup, which also must be emptied of its wet grounds, for the materials to make it through the recycling process. Even then, chances are the pod won't be recycled because it's too small, says Darby Hoover, senior resource specialist at the National Resources Defense Council.
Keurig just released a sustainability report announcing that the company plans to make all coffee pods recyclable by 2020, among other ecofriendly efforts. The company says it's evaluating the type of plastic used in the cups, exploring potential biodegradable and compostable packaging, and coming up with an easier way for customers to easily prepare them for recycling.
Some competitors already have recyclable or biodegradable versions of this single-serve pod; Nespresso's lid and pod is made entirely from aluminum. A Canadian brand, Canterbury Coffee, makes a version that it says is 92 percent biodegradable (everything save for the nylon filter can break down). Finding a substitute is an interesting challenge, says Keurig spokeswoman Sandy Yusen, because coffee is perishable, and so the material used must prevent light, oxygen, and moisture from degrading the coffee.
Another reason to look beyond plastic is a concern with what could leach out of the material when heated. Yusen confirmed that the #7 plastic used in K-Cups is BPA-free, safe, and "meets or exceeds applicable FDA standards." But new evidence suggests that even non-BPA plastics can test positive for estrogenic activity. (Our "Frightening Field Guide to Common Plastics" contains more information about this.)
"No. 7 plastic means 'other,'" says the NRDC's Hoover. "You don't know what it is." One concern with this plastic mix is the presence of polystyrene, containing the chemical styrene, which Hoover warns is especially worrisome for workers. A possible carcinogen, styrene can wreak havoc on the nervous systems of those handling it, according to the Centers for Disease Control and Prevention. The chemical also shows up in tobacco smoke and home copy machines, and in the Styrofoam used in food containers.
The New York Times determined that single-brew coffee ends up costing more than $50 a pound, even for Folgers.
Keurig would not tell me what types of plastic go into its #7 blend, saying the information was proprietary, nor would it confirm or deny the presence of polystyrene in the mix.
Keurig does make a plastic and mesh reusable coffee filter. But why use a filter that necessitates cleaning—and also requires a fancy-schmancy brewing system—over the traditional method? As Hoover points out, "you're essentially giving up the convenience of the little teeny tiny cup."
It's not just convenience that's sacrificed. By my calculations, a K-Cup-worth of coffee will run up your tab way more than grounds and a filter (not including the cost of the brewer); a standard pod of Green Mountain coffee costs 68 cents, while one cup of the company's Vermont Blend brewed the traditional way costs about 44 cents, filter included. The New York Times did a more comprehensive analysis of the actual price of single-brew coffee, and determined that it ends up costing more than $50 a pound, even for standard brands like Folgers, compared to the less than $20 you can expect to pay for a bag of roasted beans. Call me a cheapskate, but I'll stick to freshly ground coffee that doesn't require a bulky brewer and billions of plastic pods to be delicious.
Earth designed by Ben King from The Noun Project.
Coffee capsule designed by Stefan Brechbühl from The Noun Project.

 

09 December 2011

Companies pull ads from Muslim reality TV show 9DEZ11

These are the same Christians who are supporting double adulterer (that we know of) newt gingrich and wish herman cain was still in the race........Quite a testimony, eh?

Lowe’s, the national hardware chain, has pulled commercials from future episodes of “All-American Muslim,” a TLC reality-TV show, after protests by Christian groups.
The Florida Family Association, a Tampa Bay group, has led a campaign urging companies to pull ads on “All-American Muslim.” The FFA contends that 65 of 67 companies it has targeted have pulled their ads, including Bank of America, the Campbell Soup Co., Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffee, McDonalds, Sears, and Wal-Mart.
“’All-American Muslim’ is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law,” the Florida group asserts in a letter it asks members to send to TLC advertisers.
“The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to the liberties and traditional values that the majority of Americans cherish,” the FFA’s letter continues.
It was not clear whether the companies cited by the Florida Family Association, which has also targeted shows like MTV’s “Degrassi,” stopped advertising on “All-American Muslim” because of pressure or for other reasons.
Emails from Home Depot and Sweet’N Low posted on the Florida Family Association’s website suggest the companies had simply bought one commercial spot, and didn’t cancel any commercials.
A spokeswoman for Amway, also cited by the Florida group, denied the company pulled advertising from “All-American Muslim,” and said those reports were “misleading” and “falsely named” Amway.
Lowe’s acknowledged pulling commercials from “All-American Muslim” following consumer complaints, but denied they came from one group.
“We understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show,” said Katie Cody, a Lowe’s spokeswoman.
Cody declined to specify whether the complaints were anti-Muslim, and whether Lowe’s advertises on shows with Christian, Jewish, or other religious characters or themes. “It is certainly never Lowe’s intent to alienate anyone,” Cody said.
“Shame on Lowe’s, and shame on every one of these companies if they really did cave in to such bigotry and hatred,” wrote Sheila Musaji, who blogs at theamericanmuslim.org. If the Florida Family Association and other reports are misrepresenting these companies, she added, “then they need to speak up.”
The first of eight weekly episodes of “All-American Muslim,” which follows five Lebanese families in Dearborn, Mich., premiered on Nov. 13.
A TLC spokeswoman, Laurie Goldberg, said the network could not comment about the alleged advertising defections, but that the show maintained “strong” advertising. “There are no plans to pull the show. The show is going to continue as planned,” said Goldberg.