When you are standing in the kitchen at Ballerina Farm, way out in the western wilds of Utah, beneath the big skies and against the brutal winters and the abundant summers, it is almost impossible to imagine that there are millions of people watching online.
Many miles away, people are scrolling their way through videos of the family’s toddlers running around in muddy linen dresses, rodeo horses galloping through the fields or butter being churned.
Earlier in the summer, I spent the day with Mormon homemaker and influencer Hannah Neeleman, 34, founder and face of the social media page “Ballerina Farm”, in which she stars alongside her husband, Daniel, 35, and their eight children, aged seven months to 12 years, posting about their rustic day-to-day lives from their kitchen and beyond.
Over the last year, their online brand has exploded, with more than nine million followers on Instagram alone, enormously popular for their content’s beauty — blonde babies, a pageant queen mother, beautiful views — but also for its brawn. How dare she make motherhood and domesticity look so easy, many cry.
In the week since we published the interview, we have had an enormous and impassioned response, a whirl of arguments and opinions whipping up speed on social media.
It further confirmed what was known before: Neeleman, whom people have labelled the queen of the internet “trad wives”, has become an avatar through which people hotly debate motherhood, womanhood and freedom to choose either.
Before I left to interview her, the main question I had from friends, family and colleagues was whether it was all true.
One of the most watched people on the internet, her children looked chaotic and happy, home-schooled and free-range. How did she keep it all together? How was she always so calm? Was it really like that?
• Meet the queen of the ‘trad wives’ (and her eight children)
I was also desperate to know how she felt about all the controversy and anger which followed her around the internet. People raged at what she stood for as a “trad wife” — staying at home, looking after children, cooking everything from scratch — but I also wondered whether she was baiting them in some way, making headlines when she competed in the Mrs World pageant 12 days after having a baby, and ignoring all criticism that she was in some way smug or pressurising to other women.
I assumed that behind the enormous brand was a steely businesswoman, with her heels dug in about her choices, defensive arguments at the ready.
Arriving at the farm, driving down a long track, was simply awesome. Just outside Kamas, it was one of the most beautiful places I have ever been, sitting in the crease between the fertile water meadows below and the arid mountains behind. It was made for Instagram. The children, running around in tiny cowboy boots and climbing fences, were truly as wild and lovely as they looked online, helping each other, entertaining themselves. And Neeleman herself really was as calm.
But it was also a life of contradictions. Children not allowed screens, but who are reality TV characters online for millions. A stay-at-home mother who has made a career out of being so. An analogue, old-fashioned farm, only working because it is underwritten by social media cash. A choice — modern in her ability to have one — to do something so very traditional.
Where Neeleman wanted to be a New York girl and professional ballet dancer, Daniel had always imagined this enormous, daring life for himself, despite growing up in the Connecticut suburbs without a single animal, the son of an airline founder. He had staunchly traditional views, combined with unmistakably 21st-century business acumen.
He expected his wife to stay at home with the children. He was a “firm believer”, he said, that men “make stuff work” and women “beautify”. He wanted his parents to get remarried, despite their divorce 12 years ago. Is that on the cards, I asked. “Well, I don’t know,” he said. “The whole divorce thing is so tough, because you have a family get-together and you have to have two [events]. So the parents end up seeing the kids half as much, and the kids see the parents half as much. So it’s just bad for everybody.”
When I asked, Neeleman seemed detached from the politicisation that surrounds her. This was her life, she told me, and she posted about it online. It was that simple. Daniel had more opinions, leading the way when I asked about their stance on abortion, marriage, feminism and the label “trad wives”.
But the most surprising part of the day — perhaps naively on my part — was trying to talk to her alone.
There were so many things I wanted to ask which were inappropriate to do so in front of her husband or young children — about contraception, married life, the trials of motherhood, or just simply who she was and what she thought when she was away from it all.
In recent days there has been criticism that I, a childless, unmarried woman, didn’t understand that this is the reality of having eight children, all home-schooled, and with no childcare. But I felt the exact opposite when I was there. It made me understand exactly how it was to be a woman with eight children and no childcare: demanding and rewarding and gloriously intimate and difficult to find a space to speak.
“When I had Flora,” she said at one point, her kids around the kitchen table. “You mean Mabel,” said one of her sons. She continues: “I was pregnant with Flora.” “No it was Mabel,” he said. “It was Flora,” she said. “It was Mabel,” he said. “Hey,” she said finally, “can you quit chiming in?”
When I asked her about how she felt about the anger of other mothers, who said she only showed the good parts of motherhood rather than the struggles, she was bright and sweet in her response. “I feel like there’s so much joy in making a beautiful meal for your family, it’s very satisfying, especially when you have had some part in growing or sourcing the food that you have a connection to,” she told me. “And hopefully I’m inspiring women to do that.”
I think this is the reason she inspires such strong opinions: the trad life makes women feel threatened by one another’s choices. It is as if one lifestyle is going to inhibit the other. That our freedom — however we interpret “freedom” — is being undermined by the existence of someone else’s.
Women who work in a paid job feel terrified that by promoting the seeming peace and harmony of a traditional home life, Neeleman is threatening their ability to choose otherwise. They fear they are going to experience guilt or resistance if other women do choose otherwise.
Women who look after their children full-time feel judged or patronised for doing so by the women who haven’t, their choices seeming threatened, too. And so, out of fear comes anger, like a bloke punching a wall when his wife leaves him.
“Anything great requires sacrifice,” Neeleman said, as we stood on the side of the mountain, surrounded by babies and chickens. “You know that,” she said gently. “You know what it took to get to where you’re at.” And that, I think, is the very simple and very complicated truth of it.





