The
firehose of falsehood, or
firehosing, is a
propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as
news and
social media) without regard for truth or consistency. Since 2014, when it was successfully used by
Russia during its
annexation of Crimea, this model has been adopted by other governments and political movements around the world.
[1]
Characteristics[edit]
The characteristics that distinguish this technique from
Soviet Cold-War era propaganda techniques are a large number of messages and channels, and a "shameless" approach to disseminating falsehoods and contradictory messages. The immediate aim is to entertain, confuse, and overwhelm the audience. The "firehose" takes advantage of modern technology, such as the Internet and social media, and recent changes in the way people produce and consume news.
[1]
The high volume of messages and the use of multiple channels are effective because people are more likely to believe a story when it appears to have been reported by multiple sources.
[1] In addition to the recognizably Russian news source,
RT, for example, Russia disseminates propaganda using dozens of proxy websites whose connection to RT is "disguised or downplayed."
[2] People are also more likely to believe a story when they think many others believe it, especially if those others belong to a group with which they identify. Thus, an army of trolls can influence a person's opinion by creating the false impression that a majority of that person's neighbors support a given view.
[1]
Using the firehose model, according to the
RAND Corporation, the Russian government has had some success in getting people to believe and spread falsehoods and disbelieve truthful reporting. The success of this approach flouts the conventional wisdom that communication is more persuasive when it is truthful, credible, and non-contradictory.
[1]
Although the firehosing technique takes advantage of modern technology, it is informed by the thinking of the Russian revolutionary
Vladimir Lenin, according to literary critic
Michiko Kakutani. Lenin once explained that his heated language was "calculated not to convince, but to break up the ranks of the opponent, not to correct the mistake of the opponent, but to destroy him, to wipe his organization off the face of the earth." In his biography of Lenin, historian Victor Sebestyen described him as the "godfather" of "
post-truth politics."
Steve Bannon, the former head of
Breitbart News and White House Chief Strategist in the administration of U.S. President
Donald Trump, once described himself as a Leninist.
[3]
Kakutani also cites
Vladislav Surkov, a Russian businessman and propagandist. Surkov helped engineer
Vladimir Putin's rise to power by sowing chaos and confusion, and has suggested that the United States is also looking for a "strong hand" to lift it from increasing chaos.
[3]
Campaigns[edit]
According to
The Washington Post, Kakutani and other sources, Russia has continued to use this propaganda technique in its dealings with
Ukraine and
Syria, against
NATO allies, as part of its
interference in the 2016 United States elections, and to interfere with elections in other countries.
[1][3][4] In November 2017, Russian state media published a number of stories claiming that coalition forces were purposely allowing
Islamic State fighters to escape from
Abu Kamal, Syria; the stories included a so-called "satellite image" which was later found to be a screen capture from a video game.
[5] In 2019, according to science writer
William J. Broad of
The New York Times, Russia began a "firehose of falsehood" campaign to convince Americans that
5G phones were a health hazard, even as Putin was ordering the launch of 5G networks in Russia.
[6]
According to author and former military intelligence officer
John Loftus, Iran has been using similar methods to incite hatred against Saudi Arabia, the United States, and Israel. He claims that some fake news attributed to Russia was actually planted in the Western press by Iran.
[7]
During Indonesia's 2019 presidential race, incumbent
Joko Widodo accused
Prabowo Subianto's campaign team of disseminating hateful propaganda aided by foreign consultants, citing "Russian propaganda" and the "firehose of falsehood" model.
[8]
According to
Mother Jones editor
Monika Bauerlein, the firehose technique is increasingly being used against the press by American politicians. She warns readers to expect an increase in the use of several related tactics: the lawsuit threat, the "
fake news" denial, and the
ad hominem attack.
[9] Deepfake video also poses a serious threat, according to Belgian journalist
Tom Van de Weghe, who warns that "we've only seen the beginning of fake news."
[10]
The firehosing technique has been successfully used by
Antivaxxers to spread debunked theories about the supposed dangers of vaccination.
[11]
Countermeasures[edit]
Traditional
counterpropaganda efforts are ineffective against this technique. As researchers at RAND put it, "Don't expect to counter the firehose of falsehood with the squirt gun of truth." They suggest:
- repeating the counterinformation
- providing an alternative story to fill in the gaps created when false "facts" are removed
- forewarning people about propaganda, highlighting the ways propagandists manipulate public opinion
- countering the effects of propaganda, rather than the propaganda itself; for example, to counter propaganda that undermines support for a cause, work to boost support for that cause rather than refuting the propaganda directly
- turning off the flow by enlisting the aid of Internet service providers and social media services, and conducting electronic warfare and cyberspace operations[1]
Another way to combat disinformation is to respond quickly as events unfold and be the first to tell the story. An example of this occurred in February 2018, when Syrian pro-regime forces began shelling
Syrian Democratic Forces near
Khasham and coalition forces responded in self-defense. The
Combined Joint Task Force – Operation Inherent Resolve (CJTF-OIR) immediately published a news release titled "Unprovoked attack by Syrian pro-regime forces prompts coalition defensive strikes." In response to the news, reporters from around the world flooded the CJTF–OIR with queries, which allowed CJTF–OIR to establish the facts before Russian news outlets could "spin" the story.
[5]
In "How We Win the Competition for Influence" (2019), military strategists Wilson C. Blythe and Luke T. Calhoun stress the importance of consistent messaging. They compare information operations to other weapons used by the military to target an enemy and achieve a desired result: "The information environment is an inherent part of today's battlefields."
[5]
See also[edit]
References[edit]
- ^ Jump up to:a b c d e f g Paul, Christopher; Matthews, Miriam (January 1, 2016). "The Russian 'Firehose of Falsehood' Propaganda Model: Why It Might Work and Options to Counter It". RAND Corporation. doi:10.7249/PE198. JSTOR resrep02439.
- ^ Kramer, Franklin D.; Speranza, Lauren D. (May 1, 2017). "Meeting the Russian Hybrid Challenge: A Comprehensive Strategic Framework". Atlantic Council: 9. JSTOR resrep03712.5.
- ^ Jump up to:a b c Kakutani, Michiko (2018). "The Firehose of Falsehood: Propaganda and Fake News". The Death of Truth: Notes on Falsehood in the Age of Trump. Crown/Archetype. pp. 94–104. ISBN 9780525574842.
- ^ Caryl, Christian (April 5, 2017). "If you want to see Russian information warfare at its worst, visit these countries". The Washington Post.
- ^ Jump up to:a b c Blythe, Lt. Col. Wilson C., Jr.; Calhoun, Lt. Col. Luke T. (May 2019). "How We Win the Competition for Influence". Military Review.
- ^ Broad, William J. (May 12, 2019). "Your 5G Phone Won't Hurt You. But Russia Wants You to Think Otherwise. RT America, a network known for sowing disinformation, has a new alarm: the coming '5G Apocalypse.'". The New York Times.
- ^ "Iran Is Faking the Fake News". Ami Magazine. May 22, 2019.
- ^ Sapiie, Marguerite Afra; Anya, Agnes (February 4, 2019). "Jokowi accuses Prabowo camp of enlisting foreign propaganda help". The Jakarta Post.
- ^ Bauerlein, Monika (December 2017). "The Firehose of Falsehood". Nieman Lab.
- ^ Van de Weghe, Tom (May 29, 2019). "Six lessons from my deepfakes research at Stanford: How should journalists address the growing problem of synthetic media". Medium.
- ^ Firehosing: the systemic strategy that anti-vaxxers are using to spread misinformationby Lucky Tran, The Guardian, November 7, 2019
- ^ Tworek, Heidi (February 1, 2017). "Political Communications in the 'Fake News' Era: Six Lessons for Europe". German Marshall Fund: 8. JSTOR resrep18898.
- ^ Schneier, Bruce (April 24, 2019). "Toward an Information Operations Kill Chain". Lawfare (blog).
