October 2012 Newsletter: How Charitable Are Pink Ribbon Products? 11OKT12

CHARITY NAVIGATOR'S OKT 1012 e mail newsletter with updates and ratings on thousands of charities so you can decide who will best use your charitable donations. Highlighted this month, Breast Cancer charities and foundations since Oktober is Breast Cancer Awareness Month....

View this email in a web browser    |    Forward to a friend

The Ins and Outs of    Cause-Related Marketing Ever want to know just how much of your purchase of a bar of soap with a pink ribbon will actually benefit a charity? Curious how charities decide which products/ firms are a good fit for a cause-related marketing campaign? Well, you are not alone! We are frequently contacted by donors who want to better understand how corporations and breast cancer charities partner to generate charitable funds and raise awareness for the cause. So, we asked a few well-known breast cancer charities that engage in cause-related marketing to shed some light on this topic. Go To The Roundtable Now>>>Also see our Hot Topic: Charities Working to Prevent and Cure Breast Cancer >>>   President & CEO's Report for October 2012You may recall that two well known members of the media - Anderson Cooper and Bill O'Reilly - praised our work earlier this year. Now we have also received recognition from politicians on the opposite ends of the political spectrum - President Clinton, Governor Christie and Congressman Garrett. Not only is it extremely gratifying to have their acknowledgment of past achievements and future plans, it is also once again affirming of our intention to be independent and nonpartisan in our work. In these times of political gridlock we are heartened by such bipartisan acknowledgement! In the case of Governor Christie and Congressman Garrett, it was to acknowledge the accomplishments leading to our 10 year anniversary as a web site dedicated to guiding intelligent giving. In the case of President Clinton, it was to acknowledge our pledge at the Clinton Global Initiative (they refer to the pledge as a "commitment") to accomplish even more over the coming years by setting in motion work on our three primary goals. Image of Ken Berger shaking hands with former President Clinton at the Clinton Global Initiative Annual meeting taken by Paul Morse. Read Full Report >>>   New Hot Topic You've heard of Black Friday and Cyber Monday. Now there is a new movement underway called #GivingTuesday. Our new Hot Topic explains what this movement is all about, how you can participate and how you can spread the word. We even included a video from our very own Ken Berger that offers tips on how you can not just give more, but give smarter. Go To The #GivingTuesday Hot Topic >>> Read All The Hot Topics>>>   Our Commitment...As a brand new member of the Clinton Global Initiative, we've made our commitment to getting to CN 3.0 and 10,000 charities public in a new and very big way. And so we need the help of our users-now more than ever-to help us reach these lofty goals. Please support Charity Navigator today>>>     Ken Berger's Upcoming Speaking Engagements  Annual Executive Forum for Educational and Not for Profit Institutions Hosted by O'Connor Davies, LLP October 23, 2012 New York City, NY Register Now United Way Chief Financial Officers Affinity Group Meeting October 30, 2012 Alexandria, VA   ARNOVA's Conference "Re-examining Philanthropy: Exploring Root Concepts for our Field(s)" November 15 - 17, 2012 Indianapolis, IN   Charity Navigator's Top 10 Lists   See which charities landed on the list of 10 Charities Worth Watching and which appear on the list of 10 Inefficient Fundraisers.  View all Top 10 Lists Now>>>   Attention Donors Please take our SHORT SURVEY about your year-end charitable giving plans. Like last year's similar survey, we'll be sharing the results on our site later next month. Take The Survey>>>     Coming Soon... Did charity CEO's see an increase in pay from 2009 to 2010? And if so, was it as great as what we saw from 2007 to 2008 in our last study?   You'll have to wait just a little bit longer to find out the answer to these questions and more. Be sure to keep an eye out for our November newsletter alerting you that our 2012 report is accessible.        409 New Ratings for October   4-star KickStart International 3-star Wounded Warrior Project 3-star New 42nd Street 2-star Liberty Science Center 1-star Detroit Symphony Orchestra 0-star Defeat Diabetes Foundation   94 New Charities Added in October   4-star Miriam's Kitchen 3-star Can Do Canines 3-star Common Threads 3-star petfinder.com foundation 2-star Global Heritage Fund 1-star Idea Village   Recent Blogs by Charity Navigator Ins and Outs of Cause-Related Marketing During Breast Cancer Awareness MonthVideo: #GivingTuesday Hangout #2 Billions In Revenue, Billions In Expenses Celebrating Success! Consistently Low Rated Charities Consistently Excellent Charities Of All Kinds Monitoring the Long Term Performance of Charities Reason #589 To Hang Up On Telemarketers The Impact of 9/11 Charities Visit Ken's Commentary for the latest blog posts from our President & CEO.

In The News The Aspen Times - Aspen-area nonprofit leaders take six-figure salary hikes Bloomberg Markets Magazine - Charities Deceive Donors Unaware Money Goes to a Telemarketer Visit our Press Room for more media coverage of Charity Navigator. Share Our Data Link to Charity Navigator Add the Charity Navigator Search Widget to Your Site Display Featured Charities On Your Site Now Access Top 10 FeedAccess Hot Topic FeedNew Charity Navigator API Advertise with Us Find out how your ad can appear in our next newsletter. Contact us now.

Charity Navigator  |  139 Harristown Road Suite 201  |  Glen Rock, New Jersey 07452